Privacy Policy

Last updated: 16 May 2026

System Setter ("we", "us", "our") is committed to protecting your personal data and respecting your privacy. This privacy policy explains how we collect, use, and protect information about you when you use our website at systemsetter.com or engage us for web design and related services.

System Setter is operated as a sole trader by Diarmuid Byrne, Athboy, Co. Meath, Ireland. We are the data controller for the personal data we collect through this website. This policy is written in accordance with the General Data Protection Regulation (GDPR), the Data Protection Act 2018 (Ireland), and applicable Irish data protection law.

1. What Data We Collect

We may collect the following categories of personal data:

Contact and enquiry data

When you complete our contact form or send us an email, we collect your name, email address, phone number, and the content of your message. This is necessary to respond to your enquiry and discuss our services.

Communications data

Records of email and phone communications between you and System Setter, including project briefs, feedback, and correspondence relating to your website build or hosting.

Client and billing data

For clients who engage our services, we retain your name, business name, address, email address, and payment records for the duration of our engagement and as required by Irish tax and accounting law.

Technical and usage data

Anonymised data about how visitors use this website, collected via Google Analytics (through Google Tag Manager). This includes pages visited, time on site, referring source, browser type, and device type. This data does not identify you personally.

Marketing interaction data

Anonymised data collected via the Meta Pixel (Facebook Pixel) about website visits and actions, used to measure the effectiveness of advertising campaigns on Meta platforms. This data is subject to Meta's own privacy policy.

2. How We Use Your Data

We use the personal data we collect for the following purposes:

To respond to enquiries and discuss the services you have requested.
To provide web design, hosting, and related services to clients who engage us.
To issue invoices and manage payment for services rendered.
To communicate with you about your project, including sending proofs, requesting feedback, and confirming deliverables.
To comply with our legal obligations under Irish tax law and accounting regulations.
To improve our website and understand how visitors engage with our content, using anonymised analytics data.
To measure the performance of our advertising campaigns using anonymised pixel data.

3. Legal Basis for Processing

Under GDPR, we must have a lawful basis for processing your personal data. We rely on the following bases:

Contractual necessity

Processing required to fulfil our contract with you for web design or hosting services, or to take steps at your request before entering into a contract.

Legitimate interests

Processing necessary for our legitimate business interests, including responding to enquiries, improving our services, and measuring advertising effectiveness, where these interests are not overridden by your rights.

Legal obligation

Processing required to comply with Irish tax and accounting law, including retaining financial records for the period required by Revenue.

Consent

Where we rely on your consent for any processing activity (such as marketing communications), you may withdraw that consent at any time by contacting us.

4. Cookies

Our website uses cookies. Cookies are small text files placed on your device when you visit a website. We use the following types of cookies:

Analytics cookies

Google Analytics (via Google Tag Manager)

These cookies collect anonymised information about how visitors use our website, including which pages are visited most often and how visitors move around the site. We use this information to improve our website. The data is aggregated and does not identify individual visitors.

Advertising cookies

Meta Pixel (Facebook)

These cookies are set by the Meta Pixel and track actions taken on our website. They are used to measure the effectiveness of our advertising on Meta platforms and to build audiences for future advertising. The data collected is subject to Meta's privacy policy.

Essential cookies

System Setter / Cloudflare

Cookies that are strictly necessary for the website to function correctly. These cannot be disabled as the site cannot function properly without them.

You can control cookies through your browser settings. Disabling analytics and advertising cookies will not affect the functionality of this website, but it will mean we cannot measure how visitors use the site. Note that some of our third-party service providers may set their own cookies independently.

5. Third-Party Services

We use the following third-party services on this website, each of which may process personal or anonymised data independently:

Google Analytics and Google Tag Manager

We use Google Tag Manager (container ID: GTM-WKB5G74V) to deploy Google Analytics and other tracking scripts. Google Analytics collects anonymised data about website usage. Google may transfer data outside the EEA. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. Google's privacy policy is available at policies.google.com/privacy.

Meta Pixel (Facebook)

We use the Meta Pixel (ID: 912476014898344) to measure advertising performance on Meta platforms including Facebook and Instagram. Meta may use this data to serve targeted advertisements to website visitors on its platforms. Meta's data policy is available at facebook.com/privacy/policy.

Resend

Contact form submissions on this website are processed via Resend, an email delivery service. Your name, email address, phone number, and message content are transmitted to Resend's servers for delivery to our inbox. Resend's privacy policy is available at resend.com/legal/privacy-policy.

Cloudflare

This website is hosted on Cloudflare Pages and delivered through Cloudflare's content delivery network. Cloudflare may process request metadata including IP addresses for security, performance, and DDoS protection purposes. Cloudflare's privacy policy is available at cloudflare.com/privacypolicy.

6. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes for which it was collected:

Enquiry data from non-clients: retained for up to 12 months from the date of enquiry, then securely deleted.
Client project data: retained for the duration of the engagement and for 6 years thereafter, as required by Irish Revenue for tax and accounting records.
Hosting client data: retained for the duration of the hosting agreement and for 6 years after its termination.
Analytics data: subject to Google Analytics' standard data retention settings (by default, 26 months).
Communications (email): retained in our email system indefinitely as a business record, unless you request deletion and there is no overriding legal obligation to retain.

7. Your Rights Under GDPR

As a data subject under GDPR, you have the following rights regarding your personal data:

Right of access

Request a copy of the personal data we hold about you.

Right to rectification

Request correction of inaccurate or incomplete data we hold about you.

Right to erasure

Request deletion of your personal data where there is no overriding legal obligation for us to retain it.

Right to restrict processing

Request that we limit how we use your data in certain circumstances.

Right to data portability

Request a copy of your data in a structured, machine-readable format.

Right to object

Object to processing based on legitimate interests or for direct marketing purposes.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with the Data Protection Commission of Ireland at dataprotection.ie.

8. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. This includes secure hosting on Cloudflare's infrastructure, HTTPS encryption for all data in transit, and restricted access to client data. However, no method of transmission over the internet is completely secure. While we take all reasonable steps to protect your data, we cannot guarantee absolute security.

9. Children's Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has submitted personal data to us, please contact us immediately and we will delete it.

10. Changes to This Policy

We may update this privacy policy from time to time. We will post the revised version on this page with an updated "last updated" date. We encourage you to review this policy periodically. Material changes will be notified to active clients by email where appropriate.

Contact Us

For any questions about this privacy policy, to exercise your data rights, or to make a data access request, contact us at:

System Setter (sole trader, Diarmuid Byrne)

Athboy, Co. Meath, Ireland

Email: [email protected]

Phone: 046 940 5253